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Recently a friend running for public office confided that people were friending her on Facebook rather than liking her campaign page. “Not to worry”, I told her, “You are still reaching them from your personal page. Make sure to provide updates they have permission to see.” Today Facebook added the Subscribe button and she might not even need a campaign page. If you want people to be able to Subscribe to your public posts on Facebook, then [...] With Father’s Day on Sunday, I couldn’t stop thinking about my dad who died 23 years ago. In particular, I found myself thinking about his business, Community Service Station. His father had named the business “Community” and for decades it proved to be an extension of their friendships and involvement in our township. While helping businesses and organizations through my newly-founded company, Online and In Person, LLC, I often talk about creating an online community to [...] Bending the truth When I was a child and I exaggerated a story, I remember my father calling me on it. “Did that really happen?” “Are you “telling stories”? It was code for lying because at some point, if you are telling a story and the facts aren’t true, you are lying. Storytelling has a bad connotation. Lately I see a lot of storytelling. As people market on social media, the truth becomes distorted. People want [...] Lately I can’t help but think about all the marketers and salespeople who have rushed into the social networking sites to further their businesses and clients. People who wanted nothing to do with Twitter or Facebook for friendship jumped on board when they thought they could further their careers. Branding experts that have been producing junk mail are now jumping on the social media bandwagon. I can’t help but look ahead to how consumers will [...] News might be Fast but is it Dependable? Let's be Reasonable. When I was in eighth grade, my teacher said I was cynical. As an adult, I don’t think it’s such a bad quality. In today’s age of constant, on-the-spot, media coverage by both professionals and every guy on the street, we are bombarded with “news”. The breaking headlines on CNN and Twitter capture people’s attention. I’m always shocked at how completely people believe the details [...] According to Alexei Oreskovic in his Rueter’s article, Yahoo’s Plan: create community from isolated sites, Yahoo Inc co-founder, David Filo, and new CEO, Carol Bartz, are planning all kinds of social networking features for Yahoo.com. Yahoo is turning up the volume on many of its communications and community features and building bridges between the collection of Yahoo sites that have at times operated like virtual islands. “You start to introduce Yahoo users to other parts of Yahoo,” [...] |
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